The following are links that allow you to download pdf copies of MMC International's newsletters.
MMC Newsletter No. 5 - September 2014 asserts that most brand and, by default, product development teams are not well positioned to navigate the requirements of the rapidly-changing pharmaceutical marketplace. The article lists a myriad of interrelated questions brand managers will need to be able to answer for future product success. What works today probably will not work tomorrow.
MMC Newsletter No. 4 - July 2014 explains why pharmaceutical company business model innovations will be the most disruptive pharmaceutical industry force over the next ten years, and presents the observation that most U.S. pharmaceutical companies are evidencing the same signs witnessed by Nokia, RIM and Kodak prior to losing their dominant industry positions and destroying billions in shareholder value.
MMC Newsletter No. 3 - May 2014 discusses why technology-driven consumerism is the single largest transformative trend through 2025 and why today's Rx industry norms have no relevance to what will be transpiring between now and 2025.